Terms of Service

The Service is provided by Be Fit For Life Co., Ltd., registered in Thailand under Tax ID 0105564061089, at 269 Soi Phueng Mee 11, Bang Chak, Phra Khanong, Bangkok 10260, Thailand. In these terms we call ourselves "we" or "us", and we call you "you".

"The Service" means the website befitwithjess.com, the BeFit — AI นับแคล & Workout app on the App Store and Google Play, our online 1-to-1 coaching, and the content we publish — programs, workout videos, food data, blog articles and the podcast.

When you see the name Jess — in the app, on a program, in a chat reply, in an email, in a video or on this website — it may mean any of the following:

• Jess herself;
• a member of our team working under that name;
• an automated tool, including artificial intelligence, used as a tool by a member of our team.

We will not always tell you which of the three it was. Nothing sent to you under that name is a personal promise by an individual: it is a communication from the company, and the company is responsible for it under these terms. Section 07 explains where automated tools are used and what their output is worth.

By creating an account, buying a subscription or coaching, or using the website or the app, you agree to these terms and to our Privacy Policy. If you do not agree with them, please do not use the Service.

If you are agreeing on behalf of a company, you confirm you are allowed to bind that company.

You must be at least 18 years old to create an account or buy anything from us. If we find out an account belongs to someone under 18, we will close it and delete the data, as our Privacy Policy says.

You also confirm that you are legally able to enter into this agreement, and that you are not barred from using the Service under the laws that apply to you.

Your account is personal — one person per account. Keep the details accurate, keep your password to yourself, and do not let anyone else use it. You are responsible for what happens under your account, unless someone gained access through a failure on our side.

Tell us at info@befitforlife.co as soon as you think someone else has got into your account.

With an active subscription you get access to the app's features as described on the store listing and on this website at the time you buy: training programs, food and calorie tracking, water and fasting tracking, progress tracking and — where the app offers it — cycle tracking and the community Picture Wall.

Coaching is a separate service, bought separately, and section 09 covers it.

We improve, change and sometimes remove features. If we remove something significant that you are paying for and cannot offer a fair replacement, you can cancel and we will refund the unused part of your current period pro rata. We may also take the Service down for maintenance; we will keep that as short as we can.

Parts of the Service are automated, and you should know what that means for how much you can rely on them.

• AI food tracking gives you an estimate of what a meal contains, from a photo or a description. It is a best guess, not a measurement. Confirm or correct it before you rely on it.
• AI-generated programs are built from the answers you give us. They are a starting point that you can change, not a prescription written for your medical situation.
• Coaching replies may be drafted with the help of automated tools, as section 02 explains. A human coach remains accountable for them.

Automated output can be wrong. Nothing in the Service decides your price, your refund, your access or anything else with a legal effect on you automatically — a person makes those decisions. If an AI estimate is clearly wrong, tell us and we will fix the underlying data.

Subscriptions bought inside the app are sold and charged by Apple or Google Play, under your own store account.

• Price and period. The plan, its length and its price — the first period and the renewal price — are shown on the purchase screen before you confirm. If a free trial or an introductory price is offered, that is stated on the same screen.
• Auto-renewal. Your plan renews automatically at the end of each period, at the renewal price, and keeps renewing until you cancel it.
• How to cancel. Turn off auto-renewal in your store account: on iOS, Settings → your name → Subscriptions; on Android, Google Play → Payments and subscriptions → Subscriptions. Do it at least 24 hours before the period ends, otherwise the store charges the next one. Cancelling stops the renewal — you keep access until the end of the period you already paid for.
• Refunds. Because the store takes the payment, refunds for in-app purchases are handled by Apple or Google under their own policies. We cannot refund a store purchase for you, but we will help you make the request. Deleting the app does not cancel a subscription.
• Price changes. If we change the price of a plan you are on, you will be told and asked to agree before it applies to you, in the way the stores require.

If the law where you live gives you a refund or cancellation right that cannot be excluded by agreement — for example the 14-day withdrawal right for consumers in the EU, the UK and Switzerland — that right still applies, whatever this section says.

Online coaching courses are bought separately from the app subscription, and these rules apply to them:

• Starting. You can start your course any time within 2 months of paying for it.
• Pausing. You can pause your course once, for up to 2 months. If you need longer than that, the fee is 500 THB per month for each additional month.
• Notice for a pause. Tell us at least 3 days before the following Monday. If you tell us later than that, the pause starts the week after, because we schedule coaches and the student queue a week ahead.
• Refunds. Coaching courses are not refundable. Please be sure before you buy — ask us anything you need to know first.
• Your coach. After you start, your coach builds your plan and agrees a check-in rhythm with you. Coaches give fitness and nutrition guidance. They are not doctors and do not provide medical care.
• Course materials. The documents and videos in your course are licensed to you, the enrolled student, for your own use for as long as your course runs — nothing more.

As in section 08, any refund right your local law gives you that cannot be excluded still applies.

Everything in the Service — programs, videos, food data, articles, coaching messages — is general fitness and nutrition guidance. It is not medical advice, diagnosis or treatment, and it does not replace a consultation with a qualified professional.

Talk to a doctor before starting any program, and especially if you are pregnant or recently gave birth, are injured or recovering from surgery, have a heart condition, high blood pressure, diabetes, an eating disorder, or take medication that affects exercise or diet.

Stop immediately and get medical help if you feel chest pain, dizziness, faintness or shortness of breath. Exercise carries a risk of injury; you take part at your own risk and you decide what your body can do on the day.

You agree not to:

• share, sell, rent or transfer your account or your login;
• copy, record, screen-capture, download, republish or resell our programs, videos, food data or course materials;
• use our content to build a competing product or service, including to train a machine-learning model;
• scrape the Service, use bots against it, reverse-engineer it, or try to get around its access limits;
• upload anything to the Picture Wall or to a coach that is illegal, someone else's private image, sexual content, hateful, or a false medical claim;
• harass other members or our staff.

We may remove content and suspend or close accounts that break these rules — see section 15.

All programs, workout videos, recipes, food data, text, graphics, software and branding in the Service are owned by us or licensed to us. While your subscription or course is active you have a personal, non-exclusive, non-transferable and non-commercial licence to use them for your own training.

That licence ends when your access ends. Nothing in these terms transfers ownership of anything to you, and using our content commercially — teaching from it, reselling it, publishing it — requires our written permission.

You keep ownership of everything you put into the Service: your logs, notes, progress photos and Picture Wall posts. You give us the licence we need to store, process and display it in order to provide the Service to you — nothing wider.

Two specifics worth stating plainly:

• The Picture Wall is shared. Posting a photo there means other members can see it and react to it. Only post what you are happy for them to see. You can delete your posts at any time.
• Marketing needs separate permission. We will not use your progress photos, your results or your name in any advertising or marketing unless you give us separate written consent for that specific use.

Deleting your content, or your account, ends the licence you gave us, except for records we must keep by law and for anonymised statistics that can no longer identify you.

Downloading the app and paying for it happens under Apple's or Google's terms as well as ours. They are not parties to this agreement and have no obligation to you under it, but they do enforce their own rules about purchases and refunds.

The Service also relies on other companies — listed by name in our Privacy Policy — and some of our pages link to sites we do not control. We are not responsible for other companies' content or practices, and a link is not an endorsement.

You can cancel your subscription or delete your account at any time. Cancelling stops the next renewal; you keep access to the end of the period you paid for.

We may suspend or close an account that seriously or repeatedly breaks these terms — for example sharing a login, reselling our content, or abusing other members or our staff. Where the breach is serious, such as reselling course material, no refund is due for the current period. If we get it wrong, write to info@befitforlife.co and we will look again.

If we stop offering a paid service altogether, we refund the unused part of your current period pro rata.

We update these terms as the Service changes. The date at the top of the page tells you which version you are reading. For material changes we will give notice in the app or by email before they take effect. If you keep using the Service after that, the new terms apply; if you do not accept them, cancel and stop using the Service.

The Service is provided "as is". We do not promise it will be uninterrupted or error-free, and we do not promise a specific fitness, weight or health result: outcomes depend on your effort, your body and many things outside our control.

To the fullest extent the law allows, we are not liable for indirect or consequential loss — lost profit, lost data, or loss caused by your reliance on an AI estimate you did not check. Our total liability for all claims connected to the Service is limited to the amount you paid us in the 12 months before the event that caused the claim.

Nothing here limits liability that cannot lawfully be limited, including liability for death or personal injury caused by our negligence, for fraud, or under Thai consumer-protection law.

These terms are governed by the laws of Thailand, and any dispute goes to the courts of Bangkok. If you are a consumer somewhere else, you keep any protection your local law gives you that cannot be waived by agreement, including the right to bring a claim where you live.

Before going to court, please write to us at info@befitforlife.co. Most problems are a misunderstanding and we would rather fix it than litigate it.

If any part of these terms turns out to be unenforceable, the rest stays in force.