End-to-end owner of the content engine across all Be Fit with Jess accounts.
Role Overview
The Social Media Manager is the end-to-end owner of the content engine across all Be Fit with Jess accounts. This is a senior, hands-on team lead role, not a desk-bound position. You will translate strategic direction into content that grows and converts the owned audience, while managing a lean production team of editors and a designer.
You own the full content calendar, production management, community, and funnel accountability across 4 sub-brands and 5 platforms (Instagram, TikTok, Facebook, YouTube, Podcast).
Key Responsibilities
Strategy & Planning
- Translate monthly brand priorities into a full content calendar across 4 sub-brands and 5 platforms
- Maintain the calendar at least 2 weeks ahead at all times; brief and traffic work to the team
- Analyse platform trends, competitor activity, and audience insight to proactively propose new content directions
Production Management
- Direct and shoot content on location; this role is production-capable, not desk-bound
- Manage the team day-to-day: 2 video editors and 1 graphic designer
- Review all content against brief before publishing to ensure quality and brand consistency
- Own production of statics, carousels, thumbnails, and video across all platforms
Publishing & Community
- Schedule and publish across all platforms
- Own community management: comments, DMs, and inbox
- Surface audience insights and brand signals for strategy input
Performance & Optimisation
- Deliver a weekly performance read: what worked, what didn’t, and what changes next
- Propose and test new content formats or experiments each month
- Track organic social-driven LINE OA adds and app installs as primary commercial indicators
Team Leadership
- Execute the monthly plan with a high degree of independence
- Performance-manage editors and designer against clear output standards
- Document content frameworks to ensure the system is not person-dependent
Qualifications
Required
- 3+ years in social media management, content marketing, or digital media with proven ownership of a multi-platform content calendar
- Fluent Bilingual (Thai / English); possessing excellent communication skills with the ability to brief and caption flawlessly in both languages.
- Hands-on production capability: comfortable directing and shooting on location
- Deep platform fluency across Instagram, TikTok, Facebook, and YouTube; understands algorithm mechanics, not just how to post
- People management experience: has managed or directed junior creatives or editors
- Analytical: reads platform data, draws insight, and adjusts strategy
- Self-starting and independent: operates on direction, escalates the right things, and solves the rest
- Bilingual (Thai / English); able to brief and caption in both languages
Preferred
- Background in wellness, fitness, health, or lifestyle content
- Experience managing multi-brand or multi-account social presence simultaneously
- Familiarity with LINE OA, podcast production workflows, or YouTube long-form content
- Basic understanding of performance marketing mechanics (Meta / TikTok Ads)
- Experience working with or directing scriptwriters / caption writers
Deliverables
- Monthly content calendar maintained at least 2 weeks ahead, briefed across the team
- Weekly performance read: what moved, what didn’t, what changes next
- Monthly scorecard review with experiment learnings documented
- Consistent team output: editors and designer meeting weekly targets and deadlines
- Documented content frameworks in partnership with the scriptwriter
KPIs
- Content delivery vs. committed monthly plan
- Follower and subscriber growth across IG, TikTok, and YouTube
- Engagement rate and Save + Share rate (IG & TikTok)
- Organic social-driven LINE OA adds and app installs
- Content quality: passing brief without rework
- Proactivity: new content formats proposed and tested each month
- Team independence: monthly plan executed without escalation